Google’s Android operating system reached a new milestone, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. 211.6 million Smartphone units shipped during the quarter of 2013, Android accounted for 81.0% of all, making the first time that Android reached 80%. The overall smartphone space grew 39.9% year-over-year in the third quarter.

Market Share (%) of Smartphone Subscribers
  Jul-13 Oct-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.8% 52.2% 0.4
Apple 40.4% 40.6% 0.2
BlackBerry 4.3% 3.6% -0.7
Microsoft 3.0% 3.2% 0.2
Symbian 0.3% 0.2% -0.1

Also reaching a milestone was Microsoft’s Windows Phone, which grew an amazing 156.0% year over year. Started from 3.7 million units a year ago and overall market share is still less than five percent. With Nokia’s support helped drive the platform into multiple tiers and price points.

“Android and Windows Phone continued to make significant growth in the third quarter of 2013. They have one factor behind their success is price” said Ramon Llamas, Research Manager with IDC’s   . “Android and Windows have a selection of devices available at very low prices enough to be affordable to the mass market, and it’s the mass market that is driving the entire market forward.”

Nokia Lumia 1320 and 1520 place them in the category as well. In 3rd quarter of 2013, phablet shipments of 21% of the smartphone market, up from just 3% a year ago. We believe the absence of a large-screen device may have contributed to Apple’s inability to grow share in the third quarter

Smartphone average selling prices have decline as more affordable devices grows. Average selling prices were down -12.5% in 3rd quarter of 2013, accounting for an average price of $317. The market has seen a large arrival of large-screen smartphones, also known as phablets. Large-screen devices generally come with a higher selling price than smaller screen devices, Phablet average selling prices in 3rd quarter of 2013 were notably higher than the market average at $443. However, the 3rd quarter of 2013 average selling prices was down -22.8% from the $573 phablet ASP in 3rd quarter of 2012.

Operating System Highlights

Android pushed past 80% market share for the first time in 3rd quarter of 2013, its broad and deep list of vendors. While Android, moved forward, the majority of vendors are still struggling to find meaningful market share. Samsung accounted for 39.9% of all Android shipments, rest of the vendors seen single-digit market share or less than 1%.

iOS, seeing its total volumes increase for third quarter volumes, saw its market share declined during 3rd quarter of 2013, mostly due to reduced demand leading up to the launch of iOS 7 smartphones.