What initially started out as a barcode to keep track of vehicles, the QR Code has now become a staple in today’s mobile phone industry. Developed by Denso in 1994, the QR Code or Quick Response Code is a two-dimensional matrix barcode which consists of black square dots or modules arranged in a pattern and placed on a white backdrop. The code increased in popularity thanks to its huge storage capacity compared to the regular UPC barcodes and also because machines are able to read it quickly.

Nenutech_QR_CodeInformation in the QR Code is encoded into its dots or modules which is scanned or read, just like the standard barcodes. There are four types of data that can be placed into the QR code: numeric, alphanumeric, byte or binary, and Kanji. To gather the information encoded into the code, the dots and squares are read by a processor which converts the information inside it to binary numbers before it is validated and checked for errors.

 

Popular Uses Of The QR Code

Due to its increase in popularity, the QR Code has evolved from simply being used to scan and keep track of vehicles. Aside from the automotive industry, other industries have decided to capitalize on the potential offered by this code:

Advertising

The QR code has become popular in terms of advertising since it provides easy access to a company or business’ website. All a person has to do is to point their smart phone or tablet to the QR code to access the advertiser’s website. By making it easy for people to do that, conversion rates are increased, driving in more traffic which could help potentially increase the chances of generating revenue online. It will also help increase the exposure of a particular brand since more people can easily reach them without having to memorize and type in their URL on their phone or tablet.

Retail

QR codes have also managed to find their way into retail stores where they are primarily used for loyalty programs. Other retailers have also swapped the use of magnetic cards or stamps on their products for this code. There are even some who use the QR code to direct shoppers to their online retail stores where they can get exclusive items and discounts.

Online Marketing

Before QR codes were created, businesses had to make people remember their website’s URL to help drive in traffic. The drawback there is that these people could not immediately visit the website since they needed to log into a computer to go online. With the QR code, all businesses have to do now is to display the code in their stores so that customers will simply use their phones to scan it, enabling them to access the website.

From the time it was invented in the 1994, the QR code has become an important piece in today’s technology. Not only is it able to help businesses prosper, it has also made it easier for people to get pertinent information whenever they need it.

H69CX4RV3ZNY